Marketing and Recruitment (Part Ⅱ)

2022-04-28 15:43:22 xgw_scc

Suzhou Centennial College

Internet of Things – System Architecture and Integration (Graduate Certificate)

In this one-year graduate program, students will examine how the Internet of Things (IoT) shapes every facet of our personal, professional, and social lives. Developed in collaboration with industry partners such as Amazon, our students will graduate ready to fill in-demand industry positions.

IoT students will:

  • Learn the technical aspects of software, electronics, computer and network engineering.

  • Examine ethical and legal applications of this technology.

  • Explore business opportunities.

  • Design, develop and install an IoT solution.

CAREER OUTLOOK
Software programmer | Data analyst | Systems developer

How is CC's recruitment in Canada and the offshore market?

Our International recruitment, conversion and admissions team includes 60 staff members in the International Education Centre at Centennial College. The International department is part of the Strategic Enrolment Management (SEM) division, which brings together the College's Marketing, Recruitment (domestic & international), and Internationalization areas.

In-Canada recruitment:

  • Local recruitment fairs

  • ESL school partnerships provide pathways to CC programs

  • Event Sponsorship – For example, Centennial College will host the welcome reception and meet with agents at ICEF Toronto in May 2022

  • Distribution of marketing materials (Guidebook, Program Guide, Banners, Swag)

  • Advertising in magazines and newsletters (ads, editorial, sponsored content stories)

Offshore recruitment:

  • 12 international offices offering counselling and information sessions

  • Recruitment fairs and seminars

  • Cooperation with industry, academic institutions, and foreign governments

Global digital recruitment:

  • Website – Our refreshed web presence launched in March 2022 emphasizes an improved user experience that was shaped based on the behaviour of the type of visitor. 

  • Online & mobile advertising, virtual fairs, webinars and live streams

  • Email marketing and Customer Relationship Management (CRM) procedures

  • Virtual Open House – Attend Centennial's Virtual Open House on April 3, 2022.

Digital is the top influencer:

Centennial's top-ranking digital visibility enables students from around the world to find and enroll at Centennial College. In the 2019 International Student Barometer (ISB), Online Advertising helped 20% make their decision to choose Centennial College, compared to 14% in the global benchmark. In the 2021 ISB survey, Centennial's website (63%), Social Networking Sites (29%), and Online Advertising (21%) are top influencers and significantly above the benchmarks in Ontario and globally.

What methods are there to study different programs of CC?

The five cooperative programs between SCC and CC are very unique. Studying CC programs in Suzhou allows students to benefit from lower tuition fees, lower living costs, flexible online delivery options during COVID-19, and excellent pathways to Universities in Canada, China and abroad. Students can pursue their degree completion after graduating from one of the five cooperative programs in Suzhou. Students are able to achieve greater academic success through these pathways starting from Suzhou, as proven by the success of SCC students in Canada!

News/ Photos provided by Centennial College

Editing by CIE of Suzhou Centennial College